Case Study
How Controlled Comfort Doubled Their Inbound Calls and Eliminated the “Slow Season” with Home Court Growth
Business Overview
Business Name: Controlled Comfort
Industry: HVAC
Owner: Greg Heimann
Location: Central California
The Challenge: Wasted Capital, Poor Communication, and Seasonal Droughts
Before partnering with Home Court Growth, Greg Heimann of Controlled Comfort was facing a familiar problem many small business owners know too well:
With limited time to spend doing the hands-on website and SEO work that my previous marketing company required of me, I felt that I was not getting results and wasting valuable capital. Shortly after onboarding, my relationship with them got more and more distant. Communication was poor and I didn’t feel valued as a client. We struggled to gain traction online, leaving us heavily reliant on word-of-mouth referrals and expensive ad spends like Yelp.
Despite already having a website and working with another marketing company, Greg was frustrated. Calls were inconsistent—averaging just 10–15 calls per month, mostly from his immediate area. Even worse, the strategy relied heavily on expensive ads like Yelp, without yielding sustainable results.
The Turning Point: Partnering with a Team That Gets It
Greg turned to
Home Court Growth looking for a partner who could take ownership of his online presence—so he could stay focused on running his HVAC business.
From the very start, Home Court rebuilt Controlled Comfort’s website, implemented a focused local SEO strategy, and began optimizing their Google Business Profile.
The Results: A 2x Increase in Calls and Steady Leads Year-Round
The results have been undeniable:
Before
After
Monthly Calls
10 - 15
20 - 25
Organic Visibility
Hyper-local Only
Expanded radius with first- page rankings
Job Bookings
Seasonal drops
Year-round steady calls
Satisfaction
10 out of 10
What Stood Out to Greg
Responsiveness & Reliability
The team was patient with edits until the end product was exactly what we were hoping for.
Small-Agency Attention, Big-Agency Capability
They’re large and knowledgeable enough to handle any task, but small enough to give the care and attention needed.
Confidence in Scaling
If my 3-person company turned into 20, I would allocate an appropriate budget to Home Court, and I’m confident they’d get the job done.
Greg’s Full Review | ★★★★★
The team at Home Court Growth has stayed true to their promises made during our sign-on, is responsive and easy to reach, and delivers results. During the re-building of our website, the team was patient with edits until the end product was exactly what we were hoping for. They continue to make edits upon request in a timely manner.
The main difference between my business before Home Court Growth and now is the reduced stress of worrying about consistent leads and phone calls. I no longer have a ‘slow season,’ just constant work year-round. Our business relationship has proven to be one of the most valuable investments I've made in my business since inception and I’ve recommended the team to other business owners.
- Greg H.